Who is Peppino?

First, why the name? This is the most asked question.

While we wish there was a heartwarming story about a childhood pet, the name came to Simona while working in Berlin. This is where she initially started a blog dedicated to denim brands outside of the mainstream.

She wanted to find something old school, Italian sounding, which was ironic and quirky, what better choice than Peppino Peppino?

The blog evolved into a brand. It was born in 2019, in a small one-bedroom apartment in Amsterdam.  Juggling a day job in corporate while working on Peppino Peppino in the evening and weekends, the collections were born out of a specific personal need.

There was a void in the market that Simona felt she could address.  The denim market was saturated. Still Simona believed there was so much to explore especially when it came to shapes and fits.

Peppino Peppino denim fully represents Simona’s sense of style. In this there is no compromise.

We are untraditional and anti-fashion. Peppino interprets wearing denim in a different way. Peppino Peppino is not just another clothing brand; it is vehicle to break from the mass-produced fashion and embrace small batch individuality.

In 2022 Peppino Peppino became a Limited Liability Company with – finally – a proper headquarter in Viareggio close to our manufacturing partners and where Simona was born and raised.

Today Peppino Peppino is owned and run by Simona Testucci and Suzanne  Perrenod.

In additional to the owners, there is a small group of external individuals, who are affectionally considered part of the Peppino Peppino team. It is an important value of Peppino to maintaining the same team season after season. They are all truly exceptional.  Peppino simply would not exist without them.

Over the years the team has nurtured the wholesale business while building the e-com business.

While grateful for both channels, it is the e-com that brings the most joy because of the direct interaction with the community.

Simona and Suzanne treasure these exchanges. Each order is treated as if it were a store experience. All orders are pulled and packed with care by them, with the intention that each customer experiences joy and satisfaction when they receive a Peppino parcel.

It is the Peppino way of expressing how important all our customers are to us.