My name is Simona Testucci. I have wanted to create my own denim brand since I started working in the Fashion industry, over 2 decades ago. It took me a while but I finally managed enough courage and conviction to do it. My dream was realized when I launched the first PeppinoPeppino capsule at Pitti in June 2019.

Photo by Massimiliano Meoni aka Meolandia

PeppinoPeppino was born solely from a void in the market. The denim market was and remains saturated with a stale offer of homogenized fits and repetitive details. We aim to disrupt the idea of how denim is perceived by both gender and age. We want to further the potential of classic shapes by crafting them in new fabrication.

PeppinoPeppino does this by offering something fresh and uniquely advanced pieces.

Part of PeppinoPeppino’s journey are, among others, Alessio Berto, my precious and irreplaceable pattern maker, owner of the The Tailor Pattern Support”.

Come with us on this journey to explore the future of denim through the filter of Peppino Peppino.