When the French touch meets the genuine Japanese quality: Phi denim

Does the denim market need another label? It does, when the product it is worth attention. It is the case of Phi Denim, a new label based in France. They refer to themselves as a “French and Japanese community gathered around a passion for the purity of materials and denim jeans manufacturing techniques”.

11110498_455352364640873_171643834072985388_n

The community is composed of 4 people: Philippe, Alexis, Yuki and Vincent. The question that might, at this point, arises is what makes Phi denim different from the competitors in the market.

First of all, the use of old, traditional kimono fabrics, found in antique markets, as substitute for the right back pocket. The rarity of the kimono fabrics used makes their products super unique and available only in limited pieces. At the moment they present 4 different kimono fabrics:

  1. Tsumugi Asanoha Kimono silk fabric 
  2. Koushi Kimono hemp fabric 
  3. Araregasuri Kimono cotton fabric
  4. Shimaoridashi Kimono cotton fabric

11196294_449995765176533_5220081381931947716_n

11188246_449995791843197_1459095125771191234_n

11039149_449995815176528_7010666684304146730_n

11244901_449995858509857_4060191730897628418_n

All the jeans, made of un-sanforized 14 oz. pure indigo dyed selvedge denim, are cut and sewn in Okayama, Japan. No need to add anything about the ultra-quality and the durability of the product. Each jeans is numbered and marked with the initials of the person who crafted it.

11188395_446893278820115_8177189302845685228_n

They highly recommend washing the jeans in the ocean. This will help to preserve the natural indigo tint of the denim and get a great fade.

11949305_497753067067469_5249017174086726706_n

11987176_499691386873637_1895954809756982888_n

The first collection features one fit: relaxed with tapered legs, comfortable and modern at the same time.

11831793_486994638143312_9028997453886928595_n

If you want to buy one of these amazing jeans, visit the company website. If you are in Paris, they are also sold at Colette!

By | 2017-02-09T18:14:54+00:00 January 7th, 2016|Clothing, Denim, European brands|0 Comments

Leave A Comment