Does the denim market need another label? It does, when the product it is worth attention. It is the case of Phi Denim, a new label based in France. They refer to themselves as a “French and Japanese community gathered around a passion for the purity of materials and denim jeans manufacturing techniques”.
The community is composed of 4 people: Philippe, Alexis, Yuki and Vincent. The question that might, at this point, arises is what makes Phi denim different from the competitors in the market.
First of all, the use of old, traditional kimono fabrics, found in antique markets, as substitute for the right back pocket. The rarity of the kimono fabrics used makes their products super unique and available only in limited pieces. At the moment they present 4 different kimono fabrics:
- Tsumugi Asanoha Kimono silk fabric
- Koushi Kimono hemp fabric
- Araregasuri Kimono cotton fabric
- Shimaoridashi Kimono cotton fabric
All the jeans, made of un-sanforized 14 oz. pure indigo dyed selvedge denim, are cut and sewn in Okayama, Japan. No need to add anything about the ultra-quality and the durability of the product. Each jeans is numbered and marked with the initials of the person who crafted it.
They highly recommend washing the jeans in the ocean. This will help to preserve the natural indigo tint of the denim and get a great fade.
The first collection features one fit: relaxed with tapered legs, comfortable and modern at the same time.
If you want to buy one of these amazing jeans, visit the company website. If you are in Paris, they are also sold at Colette!