The challenge started in May 2015 and will run until May 1, 2017. By this date, we will know what label is “the best jeans maker in the world”. The rules are pretty simple: create the coolest and most creative jean, wear it for two years, and document how it develops.
The prize is recognition and prestige, as well as a positive exposure within the denim world. The list of participants includes among others: Ben Viapiana, Endrime, WH Ranch Dungarees, and B-STRONG, the label I am going to talk about today.
I met Freddy Buenrostro, the founder and maker of B-STRONG denim, on Instagram. We have been talking for a while and he shared with me his story.
40 years old husband and father of 3 with a 4th on the way, Freddy is actually quite new to the game. He started to sew denim roughly 2 years ago, continuing, at the same time, his day job in construction.
He always knew the name of his brand would be B-STRONG. The name is a clear way to express himself: “I had a lot of obstacles to overcome. I had to B-STRONG in every situation…because nothing comes easy…in any event you have to stay strong and keep your head up and heart deep as I like to say it”.
Through trial and errors, he managed to become an excellent premium denim maker, setting up his own workshop in Pismo Beach, California where he lives with his family.
He puts love in each pair of jeans he makes, focusing on details and quality. Every piece is designed and hand-crafted by Freddy and it is made to last.
For Freddy jeans making is an art. What drives him is a true passion for denim and not money. Pretty amazing!
I wish Freddy all the best for his activity. If you want to get in contact with him, and ordering your pair of handmade jeans, shoot him an email – [email protected]
Follow B-STRONG on Instagram to be updated about Freddy’s work.