The Artisan Challenge: meet Freddy from B-STRONG denim

The Artisan Challenge is a two-year contest between jeans makers organised by Union of Artisans with the help of DWC (Denim World Championship) and Companion Denim.

The challenge started in May 2015 and will run until May 1, 2017. By this date, we will know what label is “the best jeans maker in the world”. The rules are pretty simple: create the coolest and most creative jean, wear it for two years, and document how it develops.


The prize is recognition and prestige, as well as a positive exposure within the denim world. The list of participants includes among others: Ben Viapiana, EndrimeWH Ranch Dungarees, and B-STRONG, the label I am going to talk about today.

I met Freddy Buenrostro, the founder and maker of B-STRONG denim, on Instagram. We have been talking for a while and he shared with me his story.

40 years old husband and father of 3 with a 4th on the way, Freddy is actually quite new to the game. He started to sew denim roughly 2 years ago, continuing, at the same time, his day job in construction.

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He always knew the name of his brand would be B-STRONG. The name is a clear way to express himself: “I had a lot of obstacles to overcome. I had to B-STRONG in every situation…because nothing comes easy…in any event you have to stay strong and keep your head up and heart deep as I like to say it”.


Through trial and errors, he managed to become an excellent premium denim maker, setting up his own workshop in Pismo Beach, California where he lives with his family.

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He puts love in each pair of jeans he makes, focusing on details and quality. Every piece is designed and hand-crafted by Freddy and it is made to last.

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For Freddy jeans making is an art. What drives him is a true passion for denim and not money. Pretty amazing!

I wish Freddy all the best for his activity. If you want to get in contact with him, and ordering your pair of handmade jeans, shoot him an email –

Follow B-STRONG on Instagram to be updated about Freddy’s work.

By |2017-02-09T18:14:54+02:00April 3rd, 2016|American brands, Clothing, Denim|4 Comments


  1. Janie Buenrostro 3 April 2016 at 23:11 - Reply

    Thank you so much for this article. He truly does put love, passion, and perfection into each piece he creates. Appreciate you showcasing him very much ?

    • Simona 17 April 2016 at 14:23 - Reply

      Dear Janie,

      thank you for your message. I believe that people so committed and good in what they do, like Freddy, need to be supported.

      I have planned to come to America at the end of the year for a project that will involve also Freddy:-). Hopefully we will meet in person soon!

      Congratulations for the new baby!

      All the best,


  2. Cohen 1 May 2016 at 11:43 - Reply

    Bonjour je m’appelle Georges, je suis installé à Paris depuis 1974 ou j’ai créé un atelier boutique , donc je vendS des jeans recyclés ou l’on peut revendre ou échanger ,également je répare et resserre et ourlet d’origine,points de resserré .Si vous êtes intéressé d’en parler dans vôtre blog, je serai ravi .A bientôt, cordialement Georges

    • Simona 1 May 2016 at 12:02 - Reply

      Hello Georges,

      thank you for your message! I am very sorry…I do speak and understand French but I am not really good at writing.

      I would definitely be interested in writing a post about you. Do you have a website, or a Instagram account where I can see your products? You can also send me an email with some information about your activity and pictures of your denim pants.

      Looking forward to hearing from you.


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