My passion for denim started many years ago thanks to a very good friend of mine, Nicola.
Every season we used to go together to Pitti in Florence. After the fair, our first stop was always Gerald Loft, a legendary store in the center of Florence that focalizes on vanguard, Japanese denim.
Nicola showed me these beautiful, distressed and repaired jeans named PRPS: to me they looked like a piece of art. I have been following this label ever since.
The heavy distressing of many of their jeans is one of the qualities that makes PRPS stand out among quality denim labels.
Although all the jeans are made from Zimbabwean organic cotton and woven on shuttle looms by Japanese manufacturers, PRPS is actually a New York-based jeans brand, launched by Donwan Harrell. The name of the brand is an abbreviation of the word ‘purpose’. Pretty cool name with different interpretations.
The logo features the image of a cherub icon, designed by Donwan himself and the brand motto is “bruised, never broken”.
Let me talk a bit about Donwan. Born in North Carolina and raised in Virginia, Donwan developed at young age a great talent in sketching, talent that brought him to work for Donna Karan and Nike.
He created PRPS in 2002, out of his deep passion for vintage denim, authentic workwear and jeans.
PRPS consists of the three labels: PRPS Goods & Co., PRPS Japan and PRPS Noir.
The most noticeable differences among these labels are the level of details employed and the washing or distressing process. PRPS Noir is the gem of the company, a collection made of a few pair of handcrafted denim, cut and sewn by hand in Japan.
If you are not familiar with the brand, yet, please browse their website and treat yourself to a pair of PRPS jeans.
Although PRPS has launched a women’s collection, unfortunately it is not possible to buy it on their website, yet. I hope they will implemented it soon!