I don’t particularly like traveling alone. Anyway, years ago, I went to NYC by myself. I spent almost a week there. The goal of the trip was…discovering new stores…do some shopping…getting the NYC vibes.
For some reasons I never used the tube. Instead, I walked like crazy, which is quite unusual for me (as I am notoriously a super lazy person). I got lost so many times!
I was wandering around Soho, when I got caught by an unknown sign, 45rpm.
I was already in love with Japanese fashion, having been in Japan twice, however in that very moment I said to myself…this is it…this is what I like, this is my world. Entering in a 45rpm store is like having a zen experience.
Originally a denim company that has extended out to full apparel, 45rpm creates super relaxed clothing with a strong focus on quality and craft.
All jeans are made with Zimbabwe organic cotton. They are all selvedge denim, weaved on antique vintage denim selvedge looms, slowed down to increase the slubby texture. A sort of bespoke denim. The type of denim you can live in for years…
This is 45rpm philosophy.
Shades of indigo dominate the brand’s color palette season after season. Most the indigo pieces are hand dyed, using traditional dying techniques. This makes the blue color very intense, rich and vivid.
Quality and attention to detail is the mantra at R by 45rpm. However, this attention to details means that their products are quite expensive…
Check out their website, address down below.