When I go to Pitti Uomo, I like wandering around without a plan. This year I arrived there early morning, which is the best time to visit the fair. As they are not a lot of people around, it is still possible to take a proper look at the clothes.
One of the most interesting brands I came across this year, is Danton, a traditional French workwear label. As you probably know, I am passionate about French workwear and I ended up spending some time there to talk with the owner, Mr.Patrick Beerens.
He explained to me that Danton was founded in 1931 by Mr. Gabriel Danton as Manufacture Textile du Centre, at Châtres sur Cher, in the center of France. The label has kept the original logo, a red diamond with Danton name written in an original and pleasantly old fashion font.
MTC was specialized in manufacturing workwear overalls, pants, jackets and aprons for gardening. In the 70’s and 80’s Danton supplied few companies in Paris such as Metro Paris and S.N.C.F..
Over the past few years, Danton has been developed and distributed exclusively in Japan by BOY’S Co., LTD., exclusive agents of other French brands such as Vetra and Orcival. Japanese designers have managed, though, to keep the spirit of the traditional French workwear.
The collection is beautiful: simply designed, authentic and functional. Their iconic style is a round collar single-breasted work jacket with semi-circular pockets and white buttons (so in love with it!). Available in heavy cotton, chambray or wool.
The collection features also pants, woven shirts and t-shirts. At the moment Danton is available in only selected Japanese retailers. However, from 2017, sales will be extended worldwide. I am sure it will be a huge success!