Check out Otho, beautiful label from London

Through Peppino I got to know a lot of amazing people, retailers, founders of beautiful labels and craftsmen.

Recently I had the chance to talk with a few retailers who complained about the lack of cool womenswear brands. There is a lot of menswear labels out there, but, when it comes to womenswear brands (especially in the denim world), all retailers were quite disappointed as there is not a wide offer in the market.

I have a valid suggestion for you, Otho clothing, founded by the designer Valerie Hui in 2014. I discovered this brand a couple of months ago during my brand scoutings on the Internet and I immediately fell in love with it.

Valerie, who worked as designer for several labels, decided to found Otho, feeling that “there was a lack of brands offering menswear style clothing tailored for women”.

The outcome is a functional, contemporary and minimal line with a strong element of workwear, very easy to wear, that transcends trends and fashion statements. “A classic, essential clothing line with a workwear twist for the modern day woman…clean cut designs, no fuss or frills.” Less is more…is very true when you come across a style designed by Valerie in her studio in Hackney.

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The inspiration is traditional menswear and utility with a lot of double denim, reinvented and updated in a contemporary and timeless aesthetic. The pictures below belong to their SpringSummer16 lookbook and have been shot by the famous photographer Nina Manandhar.

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I had a look at their FallWinter16 collection which is absolutely amazing.

Valerie managed to offer something new, staying, at the same time, true to her vision and brand’s identity: reversible oversized boyfriend jackets, overalls, lay-back and loose fitting trousers and shirts.

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I highly recommend to check out the company’s website. I put my eyes on a pair of raw, wide selvedge denim pants which I am going to order right away:-).

By | 2017-02-09T18:14:53+00:00 June 30th, 2016|Clothing, Denim, European brands|0 Comments

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