Ben Viapiana, an Italian denim craftsman in Bankok

I have been meaning to write a post about Ben Viapiana for a few weeks. I came across his fantastic work on Instagram (https://www.instagram.com/ben_viapiana/)

Born in Canada, when Ben was a teenager, his father, an Italian tailor, never liked him wearing lowriding jeans. One day he gave Ben an ultimatum: “If you can make them, you can wear them.” Since then Ben has been making bespoke denim.

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In 2007 Ben went to Thailand for a vacation and thought Bankok was the ideal location to set up his workshop.

All the jeans are entirely hand-made, piece by piece by Ben, sitting behind his old-school, century-old machines. Crafting denim is an art for him. “Production of my work is the most important aspect that I’m concerned with. Every technique that I use has its specific purpose”.

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Ben’s business model doesn’t involve advertising or marketing, a part from his website. Order a denim is quite simple: you choose the fit, type and weight of denim, stitch color, button fly or zipper, custom details like patches, as well as button and rivet colors.

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In about two weeks you will be delivered your unique, one of a kind pair of jeans, hand-made by Ben, specifically for you.

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If you plan to be in Bankok for vacation, below Ben’s workshop address.

Viapiana Custom Denim

235/10 Sukhumvit 31
Khlong Tun Nuea, Bangkok 10110
By | 2017-02-09T18:14:54+00:00 February 28th, 2016|Clothing, Denim|0 Comments

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