87mm, let’s go to Korea

I usually talk about Japanese and American brands. I have recently discovered some Korean brands that need to be highlighted.

87mm (eighty-seven milli) is one of the hottest new brands in Korea.

The founders of 87mm are Chan Kim, Wonjoong Kim, and Jiwoon Park, three high fashion models in South Korea.

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This trio got the idea of starting their own brand and opened up a pop-up shop on Rodeo Street in Gangnam. In four days all the stock was sold out. They’ve been successful since and they are now trying to distribute their products globally.

The clothes are fantastic. The designs are definitely street wear and meant to look oversized, casual and cool. The most intriguing thing is that 87mm is mostly an unisex brand. Those images are from their SS15 collection.

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Their style is minimalistic, preppy and sporty at the same time.

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If you are interested in purchasing any of these amazing garments please click here http://87mm.co.kr/. I hope your Korean is better than mine!

 

 

By |2017-02-09T18:15:01+02:00April 27th, 2015|Japanese brands|0 Comments

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